Communications and Marketing

We are a cohesive team of creative and strategic thinkers who build Pratt’s brand and reputation through compelling stories, imagery, and branded materials. As Pratt’s in-house communications and marketing team, we collaborate with our campus colleagues, serving as strategic partners and guides to ensure that they achieve their institutional goals.

Our team manages and oversees many of the Institute’s communications and marketing areas. Our responsibilities include:

• creative services,
• digital news and content development,
• media relations,
• web and digital communications,
• marketing and communications strategy,
• social media, photo and video initiatives, and more.

We are eager to partner with our colleagues to promote their students and programs, to co-own the Institute’s brand with us, and to develop effective new communications channels together.

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Pratt’s Visual Identity System

Pratt’s flexible visual identity system reflects our diverse and multifaceted community. We’ve provided a collection of versatile resources—logos, colors, typefaces, and more—to help you create distinctive yet consistent communications that are uniquely Pratt. 

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Photography and Videography

We offer photo and video management services, creating high quality marketing and communications materials that reflect the Pratt brand for clients across the Institute. Our services include researching existing imagery and managing the coordination and creation of new photography and videography. Please complete the Identity Resources Request form (choosing the “Photography or Video Content” option) to tell us about your project.

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Social Media Guidelines

Pratt’s social media guidelines reflect our commitment to responsible and inclusive engagement. We have partnered across campus to align the guidelines with both our Community Standards and our ongoing commitment to fostering free expression. The guidelines apply to Pratt-affiliated departmental, office, and unit accounts, as well as student organizations and individual use, to support your content creation.

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Pratt Communications and Marketing Staff

Creative Services

Client Services

Web and Digital Communications

Prattfolio

Public and Media Relations

Editorial Communications

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General Inquiries and Requests

Members of the press and media relations
press@pratt.edu
718.636.3554

Story, news and editorial content development
editorial@pratt.edu

Creative services, design, visual identity, video, and photography
creativeservices@pratt.edu

Social media
socialmedia@pratt.edu

Website content and development
website@pratt.edu

Commercial photography or filming on campus
Antoinette Perry, Director of Risk Management
Office of the Vice President for Finance and Administration
aperry@pratt.edu
718.636.3784

Event videography, live streaming, and academic recording
Dan Lawson
Office of Public Programs
dlawson@pratt.edu
718.687.5801