I. Scope
Pratt Institute, its centers, schools, foundations, subsidiaries, and affiliates (“Pratt,” “Institute,” “we,” “our,” or “us”), is committed to respecting the privacy rights of all individuals. This Cookie Notice supplements the Pratt Privacy Policy to specifically describe what Cookies are, how we utilize them, the types of information they collect, and how you can manage them when you access and engage with our websites, including www.pratt.edu and its subdomains, as well as any other website to which we post this Cookies Notice (collectively, our “Websites”). Capitalized terms used in this Cookie Notice, which are not otherwise defined, have the meanings assigned to them in the Pratt Privacy Policy.
II. What are Cookies?
Cookies are small files of information that are created and placed on your computer or device by web servers when you visit a website (e.g., text files, pixel tags, site tags, and/or tag IDs) (collectively “Cookies”). Cookies are intended to enhance and facilitate the online experience by saving browsing preferences, keeping visitors logged in, targeting specific content, maintaining “shopping cart” contents, etc.
There are a number of different kinds of Cookies, often characterized by (a) who is placing the Cookie on the device, and/or (b) the duration of the Cookie. These include but are not limited to:
- Cookies characterized by who is placing them
- First-party Cookies are Cookies placed and used by Pratt.
- Third-party Cookies are Cookies placed by another organization that is not Pratt, such as service providers, social media companies, and advertising companies. Cookies placed by third parties can be read by these third parties when you visit other websites. Frequently, third-party Cookies are used to create a profile of your online behavior so that the third party can deliver targeted ads.
- Cookies characterized by their duration
- Session Cookies are Cookies that are temporarily stored in your browser on your device and that are deleted after you leave the website or close the browser.
- Persistent/Permanent Cookies are Cookies that are stored in your browser on your device, which remain active unless or until they are deleted, or they expire.
Cookies are also often characterized by the purposes for which they are used, as described in the following section.
III. Purpose of Pratt’s Cookies
We use Cookies for the following purposes:
- Necessary Cookies are used by Pratt to make our Websites work. They enable core functions, such as authentication, security, network management, and accessibility. You may be able to disable these by changing your browser settings, but this may affect how the Websites function.
- Preference Cookies are used to support your online experience and include user-selected options and site navigation aids. These Cookies provided enhanced functionality and personalization on our Websites. If you do not allow these Cookies, some Services on our Websites may not function properly.
- Performance and statistics Cookies are used by Pratt and our service providers to manage our Websites. This may include collecting analytics Cookies about visitors to our Websites and collecting information about Website usage. Pratt uses the information to compile reports and to help us improve our Websites. These Cookies help Pratt gather data to optimize our Websites’ performance. Pratt does not use the data collected by these Cookies for targeted advertising.
- For example, we use Google Analytics and Google Tag Manager as our data processor for gathering important data about our website usage. We use IP Anonymization and other tools to ensure no Personally Identifiable Information is captured or transmitted. Please see Google’s site on their privacy guidelines at privacy.google.com.
- Marketing and personalization Cookies are used to enable social sharing and to deliver interest-based ads to you online. These Cookies enable users of social media platforms to share content across our Websites and enable the social media platforms and other third parties to deliver targeted ads to you.
We may place Cookies and tags for third parties when you visit our Websites. This allows these third parties to collect information from you using these Cookies and tags on our Websites. Any information they collect is subject to their own privacy policies and/or practices and is not subject to Pratt’s policies or practices.
IV. Types of Personal Information Our Cookies Collect
Pratt’s Cookies may collect some of your Personally Identifiable Information, including sensitive Personally Identifiable Information, in order to fulfill the purposes described above. Such Personally Identifiable Information may include IP address, browser characteristics, device characteristics, operating system, language preferences, referring URLs, web browsing history, information on actions taken on our Websites, and dates and times of visits to our Websites.
V. Cookies used by Pratt
The table below provides an overview of all the Cookies used on our Websites, including details of the provider, its source, type, duration, and the reason for its use.
Necessary Cookies
| Cookie | Provider | Source | Duration | Purpose |
|---|---|---|---|---|
| li_gc | .linkedin.com | 6 months | Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes. | |
| lidc | .linkedin.com | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. | |
| X-AB | sc-static.net | Adobe Analytics | 1 day | Adobe Analytics sets this cookie in context with multi-variate testing. This is a tool used to combine or change content on the website. This allows the website to find the best variation or edition of the site. |
Performance & Statistics Cookies
| Cookie | Provider | Source | Duration | Purpose |
|---|---|---|---|---|
| _gcl_au | .pratt.edu | Google Tag Manager | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| _ga_* | .pratt.edu | Google Analytics | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga | .pratt.edu | Google Analytics | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
Marketing & Personalization Cookies
| Cookie | Provider | Source | Duration | Purpose |
|---|---|---|---|---|
| barometric[cuid] | .trkn.us | Claritas | 1 year | Claritas sets this cookie to collect visitor statistics. This data is used to categorize users and improve the effectiveness of website advertising. |
| _ttp | .tiktok.com | TikTok | 1 year 24 days | TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalize the user experience. |
| personalization_id | .twitter.com | 1 year 1 month 4 days | Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. | |
| bcookie | .linkedin.com | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. | |
| muc_ads | .t.co | 1 year 1 month 4 days | Twitter sets this cookie to collect user behavior and interaction data to optimize the website. | |
| test_cookie | .doubleclick.net | doubleclick.net | 15 minutes | doubleclick.net sets this cookie to determine if the user’s browser supports cookies. |
| IDE | .doubleclick.net | Google DoubleClick IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
| _tt_enable_cookie | .pratt.edu | TikTok | 1 year 24 days | Tiktok set this cookie to collect data about behavior and activities on the website and to measure the effectiveness of the advertising. |
| _ttp | .pratt.edu | TikTok | 1 year 24 days | TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalize the user experience. |
| _scid_r | .pratt.edu | Snapchat | 1 year 1 month | |
| sc_at | .snapchat | Snapchat | 1 year 24 days | Snapchat sets this cookie for showing relevant advertising based on the user’s movement. |
| _scid | .pratt.edu | Snapchat | 1 year 1 month | This cookie is set by Snapchat to store Snapchat Pixel unique ID of the User. |
| _fbp | .pratt.edu | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
VI. Managing Cookies in Your Web Browser
You can control the use of most Cookies found on websites by using the settings provided by your specific web browser (e.g., Safari, Google Chrome, Firefox, Internet Explorer). Using the controls provided by most web browsers, you can choose to accept Cookies, disable Cookies, and/or remove Cookies from your device. You should consult your web browser’s guidance documentation for more information on managing Cookie settings for your browser.
Follow the links below for instructions on how to delete or disable Cookies in some of the most widely used web browsers. These links will direct you to third-party websites, and Pratt is not responsible for the privacy policies or practices of such third-party websites.
VII. Updates to this Notice
Pratt may update this Notice from time to time to reflect changes in our use of Cookies and/or other similar tracking activities. We will update this Cookie Notice and follow applicable laws and regulations regarding notification of such changes.
VIII. Contact Information
If you have any questions regarding this Cookie Notice, please contact services@pratt.edu.
Last updated: June 27, 2024