DM-622 Advertising and Promotion

2 Credits

• DM-622-01

  Saturday, Sunday

  2:00 pm – 4:50 pm

  Manhattan - W14, 714

  • Merv Garretson

• DM-622-02

  Saturday, Sunday

  2:00 pm – 4:50 pm

  Manhattan - W14, 403

  • Chuck Carrasco-Rudy

This course examines approaches to developing, evaluating, and managing responsible and effective advertising and promotion strategies. The course structure follows that of an advertising campaign focusing on planning and targeting of promotions, media selection, and plan implementation.