PMCG-315 Advertising What Matters: Building a Hea
0 Credits
-
PMCG-315-01
-
PMCG-315-99
Monday, Wednesday, Friday
9:00 am â 11:50 am
Manhattan - W14, 509
Master the power of creating meaningful advertising, as you design a wellness campaign from concept to portfolio piece. Build brand identity from the bottom up. Explore and practice the art of visual branding through color, typography, graphics and imagery. See how human insights can fuel your ideas. Learn techniques for sparking creative thinking. Interact with guest experts. Bring your concept to life across multiple channels, including experiential and social media. Whether your personal experience is in graphic design, fine art, marketing or communications, this course will give you the ability to develop an award-worthy campaign that can change lives