Critical Conversations: bridging pathways forward to greater understanding and creative solutions.

DM-652 Design Management

2 Credits

  • DM-652-01

    Saturday, Sunday

    2:00 pm – 4:50 pm

    Manhattan - W14, 201

  • DM-652-02

    Saturday, Sunday

    2:00 pm – 4:50 pm

    Manhattan - W14, 704

Design Management is a discipline that maximizes the contribution of Strategic Design Intelligence (SDI) and Sustainable Creative Advantage (SCA). These concepts will be introduced and explored as the core contribution of the design leader in the organization. Design management links design and related business activities into a creative and coordinated strategy for creating value and sustainable advantage for the firm.