PMCG-326 Integrated Advertising Campaigns - a Cre

0 Credits

• PMCG-326-01

  Tuesday

  3:00 pm – 5:50 pm

  Manhattan - W14, 214

  • Joel Tretin

Delve into the creative and design aspects of developing impactful integrated advertising campaigns. Explore the principles, strategies, and techniques that drive successful campaign creation and execution. Through theoretical discussions, case studies, hands-on projects, and guest lectures from industry professionals, you will develop creative thinking, visual communication, and design skills to craft compelling and cohesive campaigns across various media channels.