INFO-683 Museum Digital Strategy: Planning and Management

3 Credits

Museums are developing and implementing digital strategies to embed the use of technology across their different functions with the end goal of engaging with their audiences in the digital arena. This course aims to provide an understanding of the management and planning concepts, frameworks and tools needed in the implementation of a digital strategy. Students engage in hands-on exercises to learn how to define, execute and evaluate a digital strategy. This course examines how to integrate digital platforms such as website, mobile technologies and social media into the strategic plan and tactics of the museum with the aim of reaching audiences, increasing engagement with the online communities and improving the visitor experience. It includes a review of some of the digital strategy documents published by various museums and an online analysis of their digital outcomes. From an internal organizational perspective, the course explores how specific museums have incorporated digital plans to transform their culture, processes and increase their digital literacy. Discussions during the course will deepen into the opportunities and challenges of implementing digital practices in a museum.