DM-655 New Product Management and Development

2 Credits

• DM-655-01

  Saturday, Sunday

  9:30 am – 12:20 pm

  Manhattan - W14, 402

  • James Murray

• DM-655-02

  Saturday, Sunday

  9:30 am – 12:20 pm

  Manhattan - W14, 214

  • Noelle Smith

This course examines the methodology for bringing new products to market. The complete picture of product innovation for goods and services is explored, from original strategy through launch control.