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Jeannie Joshi

Visiting Assistant Professor

Email
sjoshi94@pratt.edu
Phone
212.647.7573
Websites
Website (in progress)
LinkedIn
Pronouns
She/Her/Hers

Jeannie is a multidisciplinary design leader who blends creativity, data analytics, and human-centric design principles. In her primary role, she assumes executive leadership in corporate marketing and communications, focusing on brand strategy, governance, and global creative initiatives. Here, she leverages her expertise to drive transformative consumer experiences, amplify corporate reputation, and foster market growth. As a Visiting Assistant Professor at Pratt Institute, Jeannie engages with graduate students in both the MS and MFA programs, fostering creative problem-solving and cross-disciplinary intersectionality.

With over two decades of experience in creative direction, design technology, and strategic marketing, Jeannie has established partnerships with Fortune 500 companies and iconic brands across industries such as pharmaceutics, healthcare, luxury beauty, retail, and finance. Her work uses emerging technologies and strategic design to create immersive, forward-thinking brand experiences. Additionally, Jeannie is an author and industry analyst specializing in design technology and brand innovation. Her thought leadership and academic research has been recognized, including being a Fulbright semi-finalist nominee for her contributions to ethnographic design research. Her current accolades include being an invited speaker on the influence of AI on art and design at Fairfield University.

Impact and Achievements

  • Holds academic appointments teaching brand design systems and cross-disciplinary communications, and lectures on strategic marketing and conceptual thinking.
  • Assumes pivotal corporate roles across diverse industry verticals, including pharmaceutics, healthcare, beauty, and consumer packaged goods (CPG) since 2005.
  • Founded and built Joshi Design, LLC (2007-2022), serving global clients and collaborating with leading global agencies.
  • Accredited by NYU Tandon School of Engineering, RLab in UX Design Principles for AR & VR, designed to enhance skills in creating immersive user experiences for emerging technologies.
  • Awarded Facilitator Certification for ExperienceInnovation™ | Aware, focusing on customer-centered problem-solving.

MFA, Design Technology, Parsons The New School for Design
BA, Photography and Design, Columbia College Chicago

Thought Leadership Highlights
Speaking:

  • Provided subject matter expertise on panels discussing the impact of disruptive technologies like 3D printing and robotics in the retail and manufacturing sectors.
  • Delivered keynote presentations and demonstrated virtual reality data visualizations at design education summits and academic colloquia.
  • Spoke at industry conferences on topics including the strategic role of packaging in branding, leveraging design technology for experiential marketing, and new frameworks in interaction design and storytelling for luxury brands.

Editorial:

  • Authored white papers for global trade publications on topics such as transcendent beauty philosophies, borderless design, redefining modern luxury, and emerging aesthetic trends reshaping the personal care industry.