Constructing Personas
Realizing Social Media Profiles Through Designed Artifacts
The social media user profile is equated to a persona, a tool commonly used to make assumptions about a user’s behavior and experiences. This persona is a representation of the ideal, and social media are designed to embrace persona performativity by facilitating the construction of self-presentation in a metaphysical space. By reiterating often gendered acts, the body becomes an artificial gender over time, perpetuating societal norms and expectations that govern our bodies and maintain pre-existing power structures. Designing artifacts that construct personas in a physical form, we can challenge our understanding of identity and our participation in the power structure, and work toward reversing our behavior.