NYC Fairy: Cruise in Conflict

Yi Luo, MFA Communications Design ’20

Nicholas Sanchez, Visiting Assistant Professor
Yeonji Choi, MFA Communications Design’20

School of Design, Graduate Communications Design

NYC Fairy: Cruise in Conflict is a campaign to raise awareness of public transit equity and provide a clearer picture of the government’s unreasonable subsidization of the NYC Ferry. Through months of research, observations and analysis, we came to the conclusion that NYC Ferry is an economically inefficient and unequal traffic system, serving mostly the higher-income citizens while running on the funding drawn from all taxpayers of New York City. In response to this data, our design started with a parody Instagram account, which then expanded into a 360-degree activation campaign encompassing mobile, product, experiential, digital, and social.