Transmuting Luxury Packaging for a Sustainable Future

The objective of the project is to explore the feasibility of utilizing bio-materials as a sustainable and appropriate option for luxury packaging in the beauty industry, with the goal of minimizing packaging waste and its adverse effects on the environment. The European Commission has established a target of making all packaging distributed in the EU reusable or recyclable by 2030. Consequently, the project was initiated to aid La Mer, a high-end skincare brand motivated by the ocean, in reassessing their packaging materials.